Features of Multichannel Ecommerce Platform


A major shift has been seen during the pandemic in the digital space. Online selling has increased manifold, with the expected figure to reach 7.4 trillion dollars in sales by 2025. The vast digital space has given opportunities to buyers to purchase from multiple platforms, be it Instagram, online store, website, or any third-party platforms. 

A multichannel eCommerce platform is a must to nurture your eCommerce business. 

Regardless of your business size, it is something that can help to survive business in this cutthroat competitive world. In this article, we try to cover various aspects of multichannel eCommerce platforms and ways to improve multichannel eCommerce platforms. Let’s dig deeper to understand it better. 

Let’s get started!   

What is a Multichannel eCommerce Platform?

Just like you who have multiple presences on social media channels like Instagram, YouTube, Facebook, Snapchat, Whatsapp, etc., to mark your omnichannel presence, it becomes inevitable to have your eCommerce presence in the same way. There might be no shortcut to being successful in this highly competitive world, but there might be smart ways that boost your chances of success, and one such way to boost your eCommerce business is by going for a multichannel eCommerce platform. 

As the name suggests, a multichannel eCommerce platform has more than one eCommerce sales channel to reach a large audience. Having more than one sales channel helps businesses sail through tough times, plus potential buyers can discover your business through its presence on various platforms. 

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Why is it important to have a multichannel eCommerce platform?

However, keeping multiple things synchronised is not a cakewalk as it includes multiple aspects like inventory management, product information, shipping logistics, order fulfillment, returned orders, and a lot more. This is where the role of the multichannel eCommerce software management tool comes in handy. There are many software available in the market with different features and pricing. Through this article, you will have an idea about the basic features that an ideal multichannel e-commerce platform must-have.  

Benefits of Multichannel eCommerce Platform:

  • Diversify Risks Plus Boost Multiple Income Streams

One of the major reasons to use a multichannel eCommerce platform is that it diversifies risk as it cuts down the risk of relying on a single sales medium. In a case where a particular channel gets suspended or loses the momentum of sales, a multiple-channel product listing can save the boat from getting sunk.  

  • Enlarge Reach

When you sell through multichannel, you can reach a large audience as compared to selling through a single channel funnel. Even if you are a small merchant, use smart multichannel eCommerce platform software to enhance the sales volume and mass-market distribution.    

  • A Goldmine of insightful Data   

One of the most underestimated advantages is the insightful data. Using a multichannel sales funnel, one can have details like purchasing history, location, preference, taste, etc. These data are a goldmine because using these data, one can analyse their customers and can develop an effective marketing & sales strategy accordingly.  

  • Boost Demand Sensing

Overstocking and understocking can cause million-dollar losses to the business. It mainly happens due to improper planning and buying decisions, resulting from poor forecasting and wrong data. But with the help of multichannel inventory management software, one can see the sales and performance of all channels on a single screen. This helps to reduce the error in sales forecasting and inventory management effectively. 

Must-have features of an effective multichannel management software

Following are some of the must-have features in a multichannel management software:

  • Workflow Automation

One of the most useful features that valuable software includes is workflow automation. It helps to automate repetitive and time-sensitive tasks so that you can focus on other important business operations. 

  • Inventory Management

By effective Inventory management feature, we mean organising inventory in each channel to reduce the “out of stock” situation. The seller should be notified about the low stock of a particular channel. Plus, with a single click, it should be able to download and import product details. An ideal multichannel order management software takes good care of these so that business owners can focus on other aspects of running businesses.

Also ReadThings you should know about Multichannel Inventory Management

  • Vendor Management

Using a single dashboard for multiple channels, the vendor should be able to add, register, and manage their product catalogue effectively. It should also be able to add or modify the selling price of a particular product, publish a full product catalogue, track inventory, etc.

  • Analytics and Reporting

The analytics should be able to display all the latest trends, business data, product analysis, accounting analytics, and many other analytics. The single dashboard should be able to do many reporting and analytics to improve sales and make better business decisions.

Concluding Words

In the above article, we have discussed different aspects of the multichannel eCommerce platform and its software. Whether you are a small merchant or a big business in the market, multichannel eCommerce platform software is an apt choice for all. At Sellershub, you get the powerful tool to manage various aspects of business with ease. Our team of experts and experienced people help to run your business smoothly. Say no to all worries of eCommerce business management with us.