TOP eCommerce Trends in 2023

How covid has changed the dynamic of the business is old news, but what is still quite new is how businesses handle online presence and marketing in this ever-changing business environment.

Every year there are some popular trends that create a buzz in the market, some trends come and go while some remain in the market for the long run. With the changing pace of the ecommerce market, it is essential to remain in the game. Today we will highlight some of the major ecommerce trends in business to keep pace with the changing market demand. Study these changes and try to implement them in the business to remain competitive in the business.

TOP eCommerce Trends for 2023 and Beyond

1. Voice Shopping

Undoubtedly shopping through voice search is not a new buzz in the 2022 market; it is expected to increase in 2023 and beyond. Don’t believe us? Well, statistics say the same, more than one-quarter of the online population use voice search on mobile service. It is expected that in 2023, it will reach 8.4 billion units. Instead of typing, people now prefer speaking their queries aloud. Keep your business ready to accept change open-heartedly.

2. Omnichannel Sales

Omnichannel sales mean companies give access to their products and services to customers on multiple channels, be it a mobile app, website, marketplace, social media platforms, etc. But the problem with omnichannel sales is that it becomes difficult to track different channels; well, in this case, you can manage business using multichannel order management software. You can create a positive and efficient experience across all platforms using the software.

3. Rise in AI Usage in eCommerce

Artificial Intelligence has become an integral part of the ecommerce business over the past many years. Retailers have very well understood the AI-powered ecommerce business. Do you know that “91.5% of leading businesses invest in AI on an ongoing basis?” If your business lacks the touch or intelligence of artificial intelligence, then you must include it.

4. More Use of Video and Augmented Reality

Augmented Reality is the real deal of the technology era. It allows customers to experience the product by sharing a physical environment on a user’s screen where the virtual interacts with the real world. It gives the opportunity for brands to interact with consumers in three dimensions using mobile devices. 61% of consumers prefer brands with an AR experience. For example, Wayfair created a feature called “View in Room”, where shoppers can see how furniture would look in their home; this pushes buyers to make impulsive purchase decisions.

Video is also an important trend that will continue to rule 2023 and in the coming years. It has the power to capture the emotions and benefits that words or pictures might not be able to do justice as video can do.

5. Live Streaming

As the ecommerce business continues to grow, so does the live streaming. It is one of the best ways to reach customers as it allows customers to see products in real time and can ask questions. This helps to create a more personalised selling experience. Platforms like FaceBook and Instagram are making the best use of live streaming to generate more sales. The live streaming industry is expected to be worth $330.5 billion by 2030.

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6. Seamless Purchase Journey

eCommerce is just more than a convenient and easy way to shop, as it is expected by 2025, a quarter of total global retail will be through ecommerce. Ensure to offer a seamless purchase journey, and disturbance or unwanted elements in between creates obstacles and chances of leaving the cart without purchases get high.

7. Sustainable Shopping

Now consumers are more aware of their decision’s impact on the environment and that is why more companies are making efforts towards the green and sustainable trend. Now young shoppers prefer companies or goods whose motto is much more above just profit making. A study says that 65% of buyers wish to buy from a purpose-driven brand working towards sustainability. We hope and wish that this trend will continue in the coming years.

8. After-sales Experience

Customer service has now become a vital part of the entire experience. Flawless customer experience is the next biggest expectation from customers will be the new trend in 2023 and the next few years. In the sea of ecommerce, what separates you from your competitors is an exceptional customer experience. With so many options available to customers on ecommerce platforms, customers look for a brand that offers a smoother return process.

How Can Multichannel Order Management Software Help in 2023?

Change is a constant factor in business, especially in the ecommerce world. Coping with changes is one thing and managing the multichannel ecommerce business is another one. To remain at the top of the business, it is essential to offer flawless services, which can be achieved through order management software.

Sellershub is an emerging and trustworthy multichannel order management software that has helped many businesses to unleash the next level. In order to streamline the smooth process, efficient order management software is a must investment. Below are the quick benefits of having Sellershub order management software:

  • Easy inventory management of multiple channels
  • Get all orders details of different channels on a single dashboard
  • Quick order dispatched
  • Seamless order fulfilment
  • Improved customer management
  • 360-degree view of your business
  • Reduces chances of errors from human input
  • Real-time order status

Your flawless business management is just a call away. Schedule a demo with the Sellershub consultants.